Status of work 6
Almost done. The first abstract scene and the realistic scenes have been edited. The audio needs mixing but that won’t take long. The final abstract scene needs to be shot. I hill arrange to do that this weekend. Not much more to tell.
I find recently that I have been fascinated with commercials that try to sell us more than just a product. There are commercials that sell us the American life. What I mean by this is that many commercials show us a product juxtaposed against a depiction of happy Americans living an idealized life style. We, the viewers, are not just supposed to want the product, we want to live and interact the same life as the actors on the screen. I think many commercials attempt to say that if we buy this product, our lives will begin to reflect this idealized world. What happens in reality is that people focuses on the idealization regardless of the product. So many commercials depict the same kind of idealizations, that it seems off that so many artists attempt to create the same kind of idealized perception of perfect American life. I will take this though another step farther, and suggest that these advertisements are similar by more than coincidence. I suggest that these idealizations are orchestrated by individuals and corporations who wish to enforce the concept that these.
I’m considering making a piece about commercials and the hand that guides them.
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